After starting email marketing, I had one big question—should I send emails in the morning or evening? I knew timing was important, but I didn’t realize how much it could change my results. I wanted more people to open and read my emails, so I needed to find the right time.
I started testing both morning and evening. Some emails went out around 10 AM, while others went out at 7 PM. I watched the results closely. It didn’t take long to see a clear pattern. Morning emails got more opens and clicks. That small change helped me reach more people and improve my campaigns.
Why Timing Caught My Attention
Like most people, I get dozens of emails every day. Some catch my attention right away, while others go unread. I began to ask myself—why do I open some and skip others? I realized that timing plays a big role. I usually read more emails in the morning when my mind is fresh and my inbox is clear.
This made me think about my own email subscribers. If I prefer reading emails in the morning, maybe they do too. I decided to test this idea. I started sending emails earlier in the day to see if it would improve my open rates. The results were surprising and helped me understand my audience better.
My Morning Email Test
I sent emails to a group of subscribers at 10 AM, right when the workday starts for many. The results were clear. These emails got more opens and clicks than usual. People were fresh, focused, and ready to check their inbox.
In some cases, my open rate jumped by 15% compared to earlier tests. I also noticed that emails sent on Tuesdays and Wednesdays at this time performed best. People seemed more active and engaged during mid-week mornings.
My Evening Email Test
I didn’t stop there. Next, I tried sending the same type of email at 8 PM. I thought people might check their phones after dinner or before bed. The results were different.
The open rate was lower than in the morning, but not terrible. I saw better results for emails with relaxed content—like blog updates or lifestyle tips. These fit the mood of the evening. But emails asking for action, like filling out a form or making a purchase, got fewer clicks at night.
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What I Learned
After weeks of testing, I noticed a clear pattern. Morning emails got more opens, especially when I sent professional content or messages that needed quick action. People seemed more focused and ready to respond earlier in the day.
Evening emails worked okay, but mostly for light content like newsletters or casual updates. Important offers or urgent news got less attention at night. The biggest lesson I learned? Match your message with the time of day. If it’s important, send it in the morning. If it’s casual, evening might be fine. Timing really makes a difference in how people react.
My Email Marketing Routine Now
Now, I send most of my emails between 9 AM and 11 AM, depending on the day. If it’s a serious campaign or product announcement, I go for the morning. If it’s something fun or casual, I might still choose an evening slot—especially on Fridays.
I also make sure to think about time zones. I use scheduling tools that let me send emails at the same local time for each region. That way, no matter where my readers are, they get the email when they’re most likely to check it.
FAQ
What is the best time to send marketing emails—morning or evening?
Morning emails often perform better for open and click rates, especially on weekdays. They catch people when they are fresh and checking their inbox.
Are evening emails effective for email marketing?
Yes, evening emails can work well for casual or lifestyle content. However, they usually get lower open rates for business or promotional messages.
Should I send emails based on my audience’s time zone?
Yes. Sending emails at the right local time for each subscriber increases the chance they’ll open and read your message.
How do I know the best time to send my emails?
You can test by sending emails at different times and reviewing your open and click-through rates. Track what time works best for your audience.
Does day of the week matter in email open rates?
Yes. Tuesday, Wednesday, and Thursday mornings often bring the highest engagement for many marketers.
Final Thoughts
emails usually give me better open and click rates, especially during the week. But evening emails still have a place if used wisely.
If you’re wondering what works best for you, try testing both times. Watch your numbers and see what your audience prefers. With a little effort, you’ll soon know what time gets you the best results.
