I’ve learned that sending emails at the best time to send email marketing can really improve results. When I send emails while people are awake, working, or checking their inbox, more of them open the email, read it, and even click the links. It helped me connect better with my readers and grow my campaigns. Timing matters a lot, and just a small change can give big results. In this article, I’ll share how I tested different times and days to find what works best. Let’s explore how you can also choose the right time and boost your email success.
Why Timing Matters in Email Marketing
Today, people get many emails every day. It is easy for your email to get lost in their inbox. That is why sending emails at the right time is very important. When you send your emails when people are ready to check them, more will open and read your message.
From my experience, I learned that work hours affect when people read emails. Time zones also matter if your audience lives in different places. I tested different days to send emails and found some days work better than others.
By paying attention to these things, I saw my open rates go up. More people clicked the links in my emails, too. Timing helped me connect better with my audience and made my email campaigns more successful. If you want better results, finding the right time to send your emails can make a big difference.
Best Days to Send Emails
Many people ask, “What is the best day to send marketing emails?” I’ve tested different days, and here’s what I’ve learned:
Tuesday, Wednesday, and Thursday work best for me.
Tuesday is my top choice—it brings the most opens.
Wednesday and Thursday are great too.
Weekends are usually slow. People are busy with family or relaxing.
Tip: Always test with your own list. Your audience might behave differently!
What Time of Day Works Best
I tested sending emails in the morning and afternoon. For me:
- Emails sent at 10 AM worked the best.
- Afternoon emails (around 2 PM) did okay, but not as well.
- Evening email marketing sometimes worked when I targeted people browsing after work.
So now, I plan my campaigns around these hours for better results.
How Time Zones Affect Email Strategy
My readers live all over the world. At first, I sent all emails at the same time—but many were missed. I now use tools to send email marketing by time zone.
This way, someone in New York and someone in Berlin get the same email at 9 AM local time. It made a big difference in my open rates.
What I Learned from Industry Trends
I also learned that email timing depends on your industry. Here’s what worked for me:
- When I worked with e-commerce email campaigns, evenings and weekends brought good results.
- For B2B email marketing, mornings on weekdays worked best.
- With health and wellness emails, early mornings were best. People seemed to enjoy reading tips with their coffee.
Knowing what works in your niche helps a lot.
How I Use Testing to Improve Timing
I used to guess. Now, I run A/B tests on email send times to see what works best. Here’s what I do:
- I send one batch in the morning, another in the afternoon.
- I check the email open rates and click-through rates.
- I repeat what works and stop what doesn’t.
Even small tests gave me huge insights.
How I Watch My Audience’s Habits
I started paying attention to when I read emails myself. Then I thought, maybe my audience does the same. I looked at my data and saw patterns. Now, I send emails when I think my readers are likely to check their inbox.
This helped me connect with them better.
Mistakes I Try to Avoid
Here are two things I’ve learned the hard way:
- Sending too many emails. I used to send too often. People unsubscribed. Now, I only send when it’s really worth their time.
- Ignoring the best time to send emails. When I rushed or didn’t plan, my open rates dropped.
Now I take my time to plan every send carefully.
Tools I Use to Get the Timing Right
I use email marketing tools that help me:
- Send at the best time based on open rates
- Automate emails by time zone
- Track performance with simple dashboards
Some even use AI to choose the best time to send emails—it’s been a big help.
FAQ
What is the best time for sending emails?
For me, 9 AM to 11 AM on Tuesday or Wednesday brings the best results.
Which day do I send the most emails?
I mostly send on Tuesdays, because that’s when I get the best open rates.
Do I send follow-up emails?
Yes! I usually send follow-up emails 1–3 days later and test the time again.
What if my readers are in different countries?
I use automation to schedule emails by time zone, so each reader gets it at the right time.
Conclusion
Finding the best time to send email newsletters helped me grow my open rates and connect with readers. I test different days, track results, and keep learning. Every audience is different, but the key is staying curious and adjusting as you go.
Now, I don’t just send emails—I send them when they’re most likely to be read. And that’s made all the difference.
