What Are The Best Days of the Week to Send Marketing Emails

Overview

Choosing the best days to send marketing emails can significantly improve engagement. Research and experience show that Tuesday, Wednesday, and Thursday tend to have higher open rates, while weekends often see lower activity. Testing and understanding your audience’s behavior is key to finding the optimal days for successful email campaigns.

When I first started sending emails for my small business Boreal diary and Genztool , I didn’t think much about the day I sent them. I just picked a day when I had time. But after a few campaigns with low open rates and fewer clicks, I knew I had to figure out what was going wrong.

I soon realized that timing wasn’t just about the hour—it was also about the best day of the week to send marketing emails. This simple change made a big difference in my results.

How I Started Testing Different Days

At first, I picked random weekdays—Monday, Friday, even Sunday. But I noticed people didn’t open my emails on certain days. On Mondays, many people seemed too busy catching up after the weekend. Fridays were also tough. By then, most people were already winding down or thinking about the weekend.

So I started paying closer attention. I sent the same type of email on different days and kept track of how many people opened and clicked.

My Top-Performing Days

fter several weeks of testing, a pattern became clear. The days that worked best for me were:

Tuesday
Wednesday
Thursday

Tuesday stood out as my winner. My open rates jumped, and more people clicked my links. It seemed like Tuesday was a sweet spot—people had settled into the work week but weren’t yet distracted by the weekend.

Wednesday also did well. It was right in the middle of the week, and my audience seemed more responsive.

Thursday gave me good results too. I think people are more relaxed by then and may have a few minutes to check their inbox.

Days I Try to Avoid

I’ve learned to avoid Monday, Friday, and weekends.

On Monday, people are overwhelmed with emails from the weekend.
On Friday, they’re already thinking about their weekend plans.
On Saturday and Sunday, most people are away from their inbox or focusing on personal time.

Of course, some audiences might behave differently. If you’re in the travel or lifestyle space, weekends might work better. That’s why it’s important to test with your own list.

How My Audience Helped Me Decide

One thing that helped me a lot was watching how my subscribers behaved. I used simple tools to track open and click rates. I saw that emails sent on Tuesdays had nearly 20% more opens than those sent on Mondays. That convinced me to stick with mid-week emails.

I also listened to feedback. Some customers even replied to tell me they enjoyed getting my messages mid-week when their inboxes weren’t as full.

Why Choosing the Right Day Matters

When you send emails on the right day, you increase your chances of being seen. A good message can get lost in a busy inbox if it arrives at the wrong time. But if it lands when people are more likely to check and read it, it has a better chance to work.

This one change—sending on the best days—helped me get more attention, more clicks, and more sales.

Tips to Help You Choose Your Best Days

Here’s what worked for me and might help you too:

Start with Tuesday, Wednesday, or Thursday. These are often the best-performing days.
Avoid Mondays and weekends unless you know your audience prefers them.
Test different days to see what works for your list.

Track open and click rates to understand your audience’s habits.

Final Thoughts

Finding the best days of the week to send marketing emails changed how I run my email campaigns. It helped me get better results without changing my message or design. It’s a simple fix, but it made a big impact.

If you’re looking to improve your email marketing, don’t ignore the power of timing. Start by testing your sending days. It only takes a few tries to discover what works best for your audience.